Did you know?
That’s nearly 58% of the entire world population that we are talking about.
With technology evolving at such a rapid rate, various business owners have started taking their businesses online in order to reach out to a larger portion of their target audience. With the circumstances today of coronavirus, this has become more essential than ever.
But in order to establish their dominance, businesses should equip themselves with a well-planned internet marketing strategy.
But why exactly is digital marketing important?
What are its benefits over traditional marketing?
Chances are you would come up with such questions.
Why exactly should you promote your business across various digital channels, instead of simply standing by the traditional marketing tactics?
Today, we will take a look at the top 12 tested and proven benefits of digital marketing.
Let’s break this buzzword down further.
1. Cost-Effectiveness
If you are a small business looking forward to expanding your reach, you might not have a huge budget. It is normal.
(Source: https://www.pexels.com/photo/person-holding-100-us-dollar-banknotes-2068975/)
However, a low budget shouldn’t refrain you from taking your business to the top.
When it comes to traditional marketing, small businesses don’t have a huge budget planned out to run traditional marketing campaigns effectively but that’s not the case with large organizations. They already have a huge budget and can dominate over these small businesses.
And that’s exactly where digital marketing comes in.
Advertising online via platforms like Google and Facebook levels the playing field. It’s the most affordable way of promoting a business, irrespective of its size, especially considering how many customers have moved online.
2. Most Powerful Form Of Marketing
Digital marketing can totally change your way of reaching out to your target audience and customers.
(Source: https://www.engagebay.com/blog/cold-calling-tips/)
Let’s take a look at some real-life examples on this subject:
- An e-commerce candle business, namely Nidhi managed to increase their sales by a massive 714% over the course of 3-months with the help of social media marketing.
- A Georgian jewellery business, namely Forever Diamonds, managed to reach out to and engage with its customers as well as the target audience for nearly 1$ per engagement for nearly a year.
When it comes to internet marketing, let me tell you that it’s the REAL DEAL.
All you need to do is to come up with a well-planned digital marketing strategy for your business, including the right strategies as well as tactics and implement it effectively to achieve success.
Measurable
How’s your campaign going?
Are you able to witness any progress?
If you want your marketing strategy to be a success, you need to constantly monitor it. You need to understand where you currently stand.
(Source: https://www.pexels.com/photo/apple-devices-books-business-coffee-572056/)
In the end, that’s what will help you make improvements.
Let’s talk about traditional marketing.
In the case of traditional marketing, you need to wait for weeks, or maybe months in order to track the metrics.
However, that’s not the case with internet marketing.
Within a few clicks, you will have every possible metric that you need to analyze in front of your screens.
Whether it’s your email marketing campaign or your Google Ads campaign, you can have access to a wide range of metrics within a few minutes.
Target Ideal Customers
Let me tell you a fact.
If you are targeting everybody through your marketing campaigns, you are simply wasting your hard-earned bucks.
If you want your digital marketing strategy to do wonders for your business, you need to target the right audience. You need to reach out to people who are really interested in what you offer.
(Source: https://www.onsightapp.com/blog/importance-target-audience-analysis-sales)
The ability to learn who your target audience is and reach out to them specifically is what I love the most about internet marketing.
In the case of traditional marketing, targeting the right audience is nearly impossible. With traditional marketing, you will be reaching out to nearly everybody and expect someone to buy your product or service.
However, in the case of digital marketing, you can run ads, implement keywords based on your business, products as well as services.
Huge Return On Investment
There’s nothing more that you’d love than witnessing your campaigns, providing you with a huge ROI.
(Source: https://www.pexels.com/photo/antique-bills-business-cash-210600/)
Digital marketing’s cost-effective. And when you equip a well-planned digital marketing strategy in your hands, you will definitely witness a substantial return on your small investments.
Whether it’s social media marketing or email marketing, you’d just be required to spend a few dollars, on which you will definitely be getting a huge return on investment.
Higher Conversion Rate
The businesses that are already recommending other businesses to equip digital marketing in their arsenal are the ones who are already witnessing a higher conversion rate through real-time.
(Source: https://www.doofinder.com/en/blog/optimize-the-conversion-rate-of-the-online-store)
All they do is identify the percentage of their viewers that turned to paying customers.
Social Media Marketing, Email Marketing, SEO, etc. are the tactics that will help you witness a higher conversion rate, as you would simply be able to connect with your customers as well as target audience quickly and effectively.
Brand Development
If you want your brand to reach heights, you need to connect with your audience at an emotional level. You need to address their queries and provide them with solutions to their problems.
(Source: https://www.pexels.com/photo/closed-white-and-green-starbucks-disposable-cup-1437318/)
In short, not only is it necessary for your brand to appear as relevant in front of your audience, but it’s equally vital for you to add value to the lives of your customers as well as prospects.
And with the help of internet marketing, businesses can easily build their brand’s reputation effectively.
Social Media
Imagine the number of people you’d be able to reach out to with the help of social media marketing.
(Source: https://www.pexels.com/photo/apple-applications-apps-cell-phone-607812/)
Most of your potential customers are already on social media.
Not only will you be able to post high-quality content on the social media platforms, but you will be able to connect with them at an emotional level.
According to Forbes, “Facebook is the second-largest platform in the entire world, with the first one being Google.”
Just imagine the number of your potential customers you will be able to reach out to. Plus, getting your journey started on social media is absolutely free.
Connect with Mobile Customers
Nearly 5.155 billion people are unique mobile users out there.
(Source: https://www.pexels.com/photo/person-using-black-smartphone-3585088/)
With the number of mobile users increasing at such a rapid rate, it has turned out to be really vital for businesses to reach out to mobile customers as well. With internet marketing, you can easily connect with your audience that are browsing as well as consuming content on mobile devices.
Huge Chunk of Your Audience Might Be At The Start Of Their Buyer’s Journey
It’s no secret that almost most of us head over to Google to find a solution to our problems.
Isn’t that true?
Your audience is no different.
Whenever they might be facing a problem, they’d head over to Google and try to find a solution.
(Source: https://uhurunetwork.com/buyers-journey-stages/)
Did you know that nearly 93% of the online experiences begin with a search engine?
Before even your target audience know what you are offering, they might head over to the search engines and google out their problems.
They would currently be in the initial phases of their buyer’s journey.
And that’s exactly when you hit them up with a solution to their problems and take them further down the buyer’s journey.
With the help of digital marketing, you can plan out your sales funnel effectively that will help you turn your prospects into paying customers.
Local Customers
With digital marketing, it’s now possible to effectively attract your target audience in your neighbourhood area.
(Source: https://www.pexels.com/photo/person-in-black-shirt-standing-in-front-of-store-186538/)
Let’s just assume that you are currently planning to take your family out for dinner. If you don’t already have any idea about the restaurants in your neighbourhood, you might simply head over to Google and type in something like this:
“Top Restaurants Near Me”
“Top Restaurants In New York (Or your neighbourhood)”
And soon, you will come up with something like this:
With Local SEO, you can effectively target the audience in your neighbourhood.
Global
The world’s turned into a global village.
And digitalization’s responsible for it.
With digital marketing, you can run ad campaigns that will be displayed in nearly any part of the world.
(Source: https://www.pexels.com/photo/astronomy-atmosphere-earth-exploration-220201/)
Even the small businesses with a limited budget can reach out to or promote their products and services in front of their target audience in the other end of the world.
If you just head over to Google, you will be able to witness thousands of success stories from small businesses that were able to effectively able to attract their target audience in the other parts of the world.
Conclusion
The era of digitalization is finally here, and it’s here to stay.
Most of your competitors are already trying to establish their dominance in the online world with the help of various digital marketing tactics. However, I’d say that most of them aren’t even doing it RIGHT.
All I want you to do is to equip the right tactics in your arsenal, create a well-planned digital marketing strategy and implement it effectively in order to come up with mind-blowing results.
Well, then!
What are you waiting for?
Build your own Digital Marketing strategy TODAY!
