
Advertise directly to users who are already searching for your services / products
Connect with potential customers on social media to increase brand awareness and drive targeted traffic based on their interests and behaviour
Achieve organic growth by optimizing your website and drive unpaid traffic from search engine results
We are focused and dedicated in using digital marketing and data analytics to solve your business problems.
That is why we believe in the power of search and social marketing and advertising (SEM, SEO, SMM).
We gather your requirements and better understand your business needs, including strengths and weaknesses
Research is performed to identify key information, competitors, customer demographics or important keywords
Determine the right channels and campaign objectives for your business goals
Generate ad creatives and execute campaigns to reach out to the target audience
Analyze campaign outcomes and review key metrics on traffic and conversions
Use insights from prior campaign performance and analytics to further improve results
Simply put, digital marketing is leveraging the power of the internet to reach out to new or existing customers by influencing what they see on their laptops and mobile screens. This could be by appearing in the top results when someone Googles for your product or service, or this could be flashing an attractive offer while someone scrolls through their Facebook feed and many more. There are various components to digital marketing.
Whether or not your business needs digital marketing, depends on whether you wish to expand your target audience to include those who might already be looking for your company online or those who might be interested in your product or service but just have not discovered your brand yet. If you are not sure whether your business needs online marketing, feel free to drop us a message and we could discuss whether this will be useful for your business.
Search Engine Optimization (SEO) helps to improve your rankings on a search engine results page when a customer has searched for a keyword. Search Engine Marketing (SEM) ensures that your ad appears on the search engine results pages for specific keywords. Social Media Marketing helps to create brand awareness by way of creating organic (free) content for the public to consume and also helps to drive customers down the conversion funnel by way of paid ads appearing on their screens while they browse content on their social media like Facebook, Instagram and it is even applicable for YouTube. There are also other areas of digital marketing like video marketing and email marketing.
The range of value for these services is vast, with some freelancers offering their services at as low as $30/h all the way up to a few hundreds of dollars per hour. While it may be difficult to argue which freelancer may offer you the best results and service for the amount you pay, it’s always good to get started somewhere first, and optimize along the way (just like your campaigns!). Let us know if you would like us to provide you with a quotation.
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